2/29/2024 0 Comments Best qr code reader android ads![]() ![]() If you scanned the Coinbase QR and already had the app your phone, notice you went to a landing page where you could open the app from there. The QR code for your app should accommodate all audiences Consumers are not only willing to scan, but they are expecting to scan – and to be delighted by the offer or experience.Īs you and your team embark your app’s QR strategy, here are 5 best practices from that Coinbase QR TV ad that will help shine a bright light on your app: App marketers take note because the QR is more than a shortcut, it has officially arrived as key tactic for increasing app installs and engagement. The Coinbase team, however, showed the world how to get QR codes right and how they can be used at scale to reach millions of consumers. That makes them prone to error leaving marketing teams aghast when the QR code doesn’t scan at campaign launch. No longer an afterthought, marketers and agencies are now rushing to implement strategic QR campaigns that transform the customer journey.ĭespite being around for a while, the technology behind QR codes is not widely understood - especially when it comes to app marketing. In other words, they need to offer a lot of extra features to justify their cost.Who would have thought a few years ago that QR codes would be making headlines all over the world? With 20 million scans and counting, that Coinbase Super Bowl ad with the bouncing Atari-like QR is still making waves in the world of advertising.
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